Who leads the smart TV market in 2025? LG vs. Samsung detailed comparison

Struggling to choose between an LG and a Samsung TV? Our detailed guide compares the features and performance of both brands to help you decide on the perfect addition to your home entertainment setup.

We all love a great rivalry. And there are a ton to pick from. Nikola Tesla vs. Thomas Edison, Marvel vs. DC, Coke vs. Pepsi, Star Wars vs. Star Trek… We could go on forever. But even with this small sampling, you probably have your favorite choice. Unless you’re an outlier and you’re going with Westinghouse, Dark Horse, Dr Pepper, and Firefly. In the smart TV realm, LG vs. Samsung is the battle you’re paying attention to. Unless you’re one of those outliers again, and you’re looking at Sony.

More and more people are moving to smart TVs in their homes. But what exactly is a smart TV? Simply put, it’s a TV that is able to connect to your home internet service either with a wired ethernet cord or via Wi-Fi. It can stream various apps, connect to smart home devices, or even comes with Alexa and Google Assistant. With a smart TV, there’s no need for an extra device to stream from, so you won’t need a Roku, Fire Stick, or an Apple TV.

With the amount of streaming services we use, it only makes sense to have a TV that can do it all for us. Especially since many people are ditching the cable company and moving toward only using streaming services. You can get everything you need now without cable, for a fraction of the cost. Why wouldn’t you make the switch to ditch the cable company?

But choosing a smart TV can be a lot to take in. There are so many new terms to learn. Do you need 4K or 8K—and what do they even mean? Or do you need OLED or QLED? And what do they even mean? Why is it so difficult to pick out something you’re just going to sit around watching old episodes of The Golden Girls on? (Thanks, Hulu!)

To get you started, we’ve created a guide to help you understand all of the terminology we’re about to use below. Plus, if you’re new to the smart TV game, check this out. You’ll be able to walk into the store feeling more confident about what you need and what will work best for you. The salesperson on the floor will likely steer you toward an LG or Samsung TV, since they’re the two battling it out for numero uno right now. So, before you make the plunge and head out to get that new TV, check out our round-up of LG vs. Samsung. We decided to compare the two brands to see if we could find an outright winner.

LG vs. Samsung: the contenders

In the smart TV market, most brands borrow technology and software from other companies. It’s easier and much less expensive. But both LG and Samsung have developed their smart TVs from scratch.LG manufactures OLED displays, which are considered to be the best in terms of color and contrast. Samsung still uses QLED technology, which can’t quite match OLED for picture quality. However, QLED TVs are giving tough competition to OLED TVs in 2020. It has been observed that the most expensive QLED TVs are performing better than the cheaper ones. This is because the high-end QLEDs come with better full-array local dimming, bright highlights, and better viewing angles, which is absent in the low-end models. This kind of significant difference is missing in OLED TVs, although OLED offers better contrast and black level. Additionally, QLED is also brighter whereas OLED has better uniformity and viewing angles. But one of the most important factors that have made QLED outperform OLED this year is the fact that they are available in bigger sizes that are actually cheaper than expected.

Samsung vs. LG smart TVs–How to choose the best

Comparing LG and Samsung TVs involves considering a wide variety of models, as both brands offer numerous options.
Samsung

Samsung is particularly famous for its extensive lineup of QLED televisions, which are known for their brightness and vibrant color reproduction.
LG

On the other hand, LG is best known for its OLED technology, celebrated for its deep blacks and excellent contrast.
Panel Types

It’s important to note that neither company exclusively produces one type of panel. Both offer a range of panel technologies to cater to different preferences and needs.
Choosing the Right TV

Ultimately, the best TV for you will depend on your specific requirements. To help you decide, we’ll highlight the distinguishing features of each brand below.
LG vs. Samsung: smart TV models

Both brands aren’t reaching for the top spot with a single TV. Instead, they both have a range of smart TVs that cover everything from the incredibly smart to the incredibly innovative. Here are some of the best new smart TVs from each of these big brands.

Below, you’ll find a variety of LG vs. Samsung smart TV models. We’ve done the work for you and have listed their main stats so you can easily look through the list and see which TV is offering what features. Because we all like it when things are easy.

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